कुशल किसान से खरीदें, उच्च गुणवत्ता

Excellence in Every Harvest, Quality You Can Trust.

We support farmers in their agricultural journey, we also help buyers connect directly with farmers to source the best quality crops, cutting out the middleman and ensuring fair trade.

See What You Pay — Farmers vs Buyers

At Rupiya, a B2B agriculture marketplace, we believe in fair and transparent pricing. As a farmer, you’ll pay a small service fee only after a successful transaction. This helps us keep the platform running smoothly for everyone. The fee depends on your crop’s volume and value — no hidden costs, just clear updates at every step.

Farmers

We charge you a small fee only when your crop gets sold. You stay in control and informed throughout the selling process. The fee depends on how much crop you sell and its value— with no hidden costs. It’s simple, fair, and transparent — just how a crop Buyers platform should be.

Buyers

Once your purchase is finalized, we charge a small, transparent fee based on the volume and value of your order. You’ll always know the cost upfront, with full visibility throughout the buying process. Our B2B agriculture marketplace ensures both efficiency and trust.

GET STARTED

We connect farmers and buyers from across India — villages to cities, fields to factories.
If you’re a farmer, you can sell your produce directly without middlemen. If you’re a buyer, you can source high-quality crops straight from the ground. With rupiya’s crop buyer platform, every transaction is transparent, compliant, and secure — from your farm to their doorstep.

POST OFFER AS A SELLER

If you’re a farmer or agri-producer, post offers for your crops and instantly connect with buyers across India, including urban food processors and retailers. You set your price, upload harvest details, and let the right buyers come to you. You can also respond to existing bids and begin your transaction with ease on our B2B agriculture marketplace.

POST BID AS A BUYER

If you’re a buyer, whether you’re from a city-based brand, food company, or co-operative, you can post a bid for the agricultural crop you want to purchase. Share the crop type, quantity, location, and price range, and our network of farmers and sellers will respond directly to you. It’s fast, transparent, and fully digital.

खेत से सीधा आपके STORAGE तक

Cost Savings

By eliminating middlemen, companies like ITC can purchase grains, flour, and other farming products at lower prices, leading to significant cost savings.

Freshness and Quality

Direct sourcing from farmers ensures that the products are fresh and of higher quality, as they are delivered straight from the farm to the buyer without any delays.

Transparency

The app provides transparency in pricing and sourcing, allowing businesses to track the entire supply chain and ensure fair trade practices.

Support for Farmers

Farmers receive fair and direct compensation for their products, empowering them with better pricing and reducing dependency on intermediaries.

Faster Delivery

By eliminating middlemen, companies like ITC can purchase grains, flour, and other farming products at lower prices, leading to significant cost savings.

Sustainability

Direct sourcing reduces the carbon footprint by minimizing transportation and logistics, which cuts down on the need for multiple intermediaries and supports more sustainable practices.

OUR SOLUTION

Rupiya is a digital B2B Agriculture marketplace that connects farmers directly with industrial buyers, including those in cities and urban markets.

We’re creating a bridge between your village harvest and the needs of cities. Whether it’s food processors, manufacturers, retailers, or wholesalers, our platform brings your crops into urban supply chains — with full transparency.

Using our buyers’ platform, you can: